Each edition is inspired by a unique story. From the name and number of pieces produced, to the materials, geometry, proportion and design of the frame, carrying pouch, certificate of authenticity and even the box, each element is reinvented and made new from one edition to the next to tell an original story with each edition.
EXCLUSIVE≠ INACCESSIBLE
Genuinely limited editions, each eyepiece and its certificate of authenticity are individually hand-numbered by the Master artisans of Sabae, Japan. Unlike Designer ‘limited editions’ and collaborations that can be found at high street opticians, eyewear departments, and airport terminals around the world, our eyepieces are released in one-off limited runs, never wholesale, and are accessible direct to consumer online at a fixed, fair price. No agents, margins, line-sheets, or purchase orders. •• Truly innovative high-end design is priceless. Which is why our eyepieces are priced at only £300 —the most accessible handmade, high-craft, limited-edition Japanese titanium frames on the market. The industry standard for handmade Japanese is £500, and ‘limited’ designs (in the tens of thousands of pieces) go for avg. £870+. In stark contrast, our £700 ranges are special-editions of only 10 pieces (9, excluding the designer’s prototype). Creating exclusivity by selling gold-dipped, diamond-encrusted tired designs upwards of £45,000 to oligarchs and royals is concierge, not luxury. Certainly not design. •• Luxury isn’t pricing out the market, it’s crafting desire with designs that tell stories through rare, beautiful, collectible objects. Exclusivity is reserved for valued fans, who build a relationship to the brand, on the lookout for the next release. Follow the brand.. get them while they last. The world’s most exclusive shads; proper.
TIMELESS
Timeless is the ultimate trend. Far from the industry model of vast and frequent collections of recycled styles and fashions designed for obsolescence, our eyepieces are works of passion born of the intersection of art, fashion, and design — truly rare, unique pieces of craft. Collector works, each edition tells a story through every element employed in its construction, living independent of monopoly-determined trends and stands the true test of time.
MAKING THE EVERYDAY EXTRAORDINARY
Far from the current industry model for luxury, our eyepieces are arguably the worlds most exclusive frames – gems to own, love, and wear. Today, true luxury is in making the everyday extraordinary. This is certainly more true as we come into 2020 and beyond. Through attention to materials, detail, engineering and design, married with a deep passion for craft and fascination with the tactile and ephemeral that make an object extraordinary, ADRIANMÜLLER eyepieces redefine our relationship to eyewear, luxury, and desire.
